Visit Westfjords - "Westfjords Way"
Tourism Video Campaign
360 Cam Operator
Licensed Aerial
Videography
Production
Copywriting
Creative Ideation
Talent Management
VFX/Animation
Editing
Visit Westfjords
Objective
Our mission was to inspire and educate travellers to look beyond Iceland’s overcrowded south and venture west, where tranquillity, control, and authentic adventure define the journey. By hiring relatable adventurers and curating a bespoke itinerary, we created a campaign atmosphere that captured genuine reactions and showcased the unique experiences and landscapes of the Westfjords.
Our mission was to inspire and educate travellers to look beyond Iceland’s overcrowded south and venture west, where tranquillity, control, and authentic adventure define the journey. By hiring relatable adventurers and curating a bespoke itinerary, we created a campaign atmosphere that captured genuine reactions and showcased the unique experiences and landscapes of the Westfjords.
Our aim was to inspire the 25–45 audience to choose the Westfjords, driving increased destination awareness, booking and positioning it as Iceland’s ideal adventure holiday destination.
Visit Westfjords
Our Talents
We opened a casting call across Dream Beach platforms, attracting an incredible pool of adventurous talent from around the world. From this, we selected two couples who best embodied the raw, adventurous and positive Westfjords spirit. Leading the journey through the wild Westfjords is Tom Mann, actor from Netflix’s Society of the Snow, bringing strength, authenticity and character to the story.
We opened a casting call across Dream Beach platforms, attracting an incredible pool of adventurous talent from around the world. From this, we selected two couples who best embodied the raw, adventurous and positive Westfjords spirit. Leading the journey through the wild Westfjords is Tom Mann, actor from Netflix’s Society of the Snow, bringing strength, authenticity and character to the story.
Visit Westfjords
Campaign Results:
Visit Westfjord's most viewed destination HERO video campaign
Visit Westfjord's most viewed destination HERO video campaign
Visit Westfjord's most viewed destination HERO video campaign
Reaching 28% of the domestic population across social media
Reaching 28% of the domestic population across social media
Reaching 28% of the domestic population across social media
Visit Westfjords
Behind The Project
Visit Westfjords
Credits
Alex Boulton
Josh Stockdale
Jan Trnka
Tom Mann
Molly Ellis
Alice Mills
Jack Robbins
Director
Director
Producer
Producer
Cam Op
Cam Op
Talent
Talent
Talent
Talent
Talent
Talent
Talent
Talent
Visit Westfjords
Credits
Alex Boulton
Josh Stockdale
Jan Trnka
Tom Mann
Molly Ellis
Alice Mills
Jack Robbins
Director
Producer
Cam Op
Talent
Talent
Talent
Talent
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OFFICIALLY PROUD PRODUCTION PARTNERS OF
Supporting the Dream Beach crew
with state-of-the art equipment all around the globe
OFFICIALLY PROUD PRODUCTION PARTNERS OF
Supporting the Dream Beach crew
with state-of-the art equipment all around the globe
OFFICIALLY PROUD PRODUCTION PARTNERS OF
Supporting the Dream Beach crew
with state-of-the art equipment all around the globe