Insta 360 - X4 Launch Campaign
Product Launch Video
Talent Management
Copywriting
Creative Ideation
Licensed Aerial
Editing
VFX/Animation
Videography
Production
Ski Cam Operator
360 Cam Operator

Insta360 - Official X4 Product Launch
Objective
Insta360 partnered with us to launch the new X4 camera through a bold, high-altitude shoot in the French Alps. Bringing together world-class snowsports athletes, we created an aspirational, cinematic campaign designed to stop audiences in their tracks and set a new benchmark for action sports storytelling.
Insta360 partnered with us to launch the new X4 camera through a bold, high-altitude shoot in the French Alps. Bringing together world-class snowsports athletes, we created an aspirational, cinematic campaign designed to stop audiences in their tracks and set a new benchmark for action sports storytelling.
We pushed the cameras to their absolute limits in extreme alpine conditions with the world’s best freestyle skiers and snowboarders




Insta360 - Official X4 Product Launch
Our Talents
We hired some of the world’s best freestyle athletes to support our creative vision.
We hired some of the world’s best freestyle athletes to support our creative vision.



Insta360 - Official X4 Product Launch
Campaign Results:


Snowsports content used in main global TVC Advert
Snowsports content used in main global TVC Advert
Snowsports content used in main global TVC Advert
Content tailored for Insta360 instore locations
Content tailored for Insta360 instore locations
Content tailored for Insta360 instore locations
Hiring of Freeride World Tour riders and creating new ambassador opportunities
Hiring of Freeride World Tour riders and creating new ambassador opportunities
Hiring of Freeride World Tour riders and creating new ambassador opportunities
Producing unique creative transitions that gave the video a bespoke identity
Producing unique creative transitions that gave the video a bespoke identity
Producing unique creative transitions that gave the video a bespoke identity
Insta360 - Official X4 Product Launch
Behind The Project
Insta360 - Official X4 Product Launch
Credits
Alex Boulton
Moses Dukes
Moses Dukes
Josh Stockdale
Alex Boulton
Alex Boulton
Emiliano Silva
Michael Strauss
Steep Steep
Hannal Peta
Cody Bramwell
Pablo
Director
Director
DOP
DOP
Follow Cam
Follow Cam
Producer
Producer
FPV Drone
FPV Drone
Editor
Editor
Ski
Ski
Ski
Ski
Ski
Ski
Ski
Ski
Snowboard
Snowboard
Snowboard
Snowboard


Insta360 - Official X4 Product Launch
Credits
Alex Boulton
Moses Dukes
Moses Dukes
Josh Stockdale
Alex Boulton
Alex Boulton
Emiliano Silva
Michael Strauss
Steep Steep
Hannal Peta
Cody Bramwell
Pablo
Director
DOP
Follow Cam
Producer
FPV Drone
Editor
Ski
Ski
Ski
Ski
Snowboard
Snowboard

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OFFICIALLY PROUD PRODUCTION PARTNERS OF


Supporting the Dream Beach crew
with state-of-the art equipment all around the globe

OFFICIALLY PROUD PRODUCTION PARTNERS OF


Supporting the Dream Beach crew
with state-of-the art equipment all around the globe

OFFICIALLY PROUD PRODUCTION PARTNERS OF


Supporting the Dream Beach crew
with state-of-the art equipment all around the globe






