We founded Europe’s first-ever Urban Enduro mountain bike race, staged in the iconic UNESCO World Heritage capital of Valletta. Working closely with Visit Malta, we secured sponsorship and strategic support to launch this landmark event. We partnered with global action-sports specialists Extreme International & Trail Tools to develop every element of the race: from course engineering and safety protocols to the event schedule, athlete experience, media strategy and promotional campaigns. We additionally secured official UCI (Union Cycliste Internationale) accredited race status and enabled professional riders to earn official world ranking points as part of their international competition season.

We hosted the first Insta360 Creator Week in Malta, delivering a powerful wave of destination visibility, global reach and premium storytelling, all through a strategic partnership model that we designed and managed from start to finish. We didn’t just create content; we created global relevance, strengthened a thriving creator community, and built a blueprint for future destination-led creator activations. By driving the strategy, production and brand integration, we positioned both Insta360 and Malta at the centre of one of the year’s most innovative creator–destination collaborations - ensuring the social media world knew that Malta was the destination to visit.