URBENDURO
Visit Malta x Extreme Sports x UCI Powered by Dream Beach Media
We founded Europe’s first-ever Urban Enduro mountain bike race, staged in the iconic UNESCO World Heritage capital of Valletta. Working closely with Visit Malta, we secured sponsorship and strategic support to launch this landmark event. We partnered with global action-sports specialists Extreme International & Trail Tools to develop every element of the race: from course engineering and safety protocols to the event schedule, athlete experience, media strategy and promotional campaigns. We additionally secured official UCI (Union Cycliste Internationale) accredited race status and enabled professional riders to earn official world ranking points as part of their international competition season.
RESULTS
Total Riders: 38 participants from 7 different nations
Countries Represented:United Kingdom, Malta, Czech Republic, Colombia, Italy, Poland, and Turkey
TOTAL MEDIA PRESENCE
Instagram: 4,451,947 followers
Facebook: 9,317,000 followers
YouTube: 4,268,446 followers
CONTENT PERFORMANCE
Instagram & YouTube: 1,750,000 views
RETURN ON INVESTMENT (ROI)
Event Budget:€150,000
Direct Spend in Malta: €42,000
Estimated Rider/Guest Spend: €79,000
Total Economic Contribution: €128,400
This demonstrates the significant ROI, with visitors contributing directly to local businesses, accommodation, flights and services.
IMPACT
The Urbenduro event created a legacy for Malta's mountain bike community, fulfilling a decade-long aspiration for a premier event that truly represents their passion and talent.
The overwhelming support from the Malta Mountain Bike Association (MMBA), National Cycling Federation, UCI Commissioner, and the BMX Cycling Club was pivotal in ensuring its success.
This collaboration between the event team and local bodies, not only provided a platform for local riders to shine but also fostered a sense of pride and unity within the community.
Urbenduro has set the foundation for Malta to become a recognised hub for mountain biking, inspiring future generations to pick up a bike and explore the island they call home.
URBENDURO
Visit Malta x Extreme Sports x UCI Powered by Dream Beach Media
We founded Europe’s first-ever Urban Enduro mountain bike race, staged in the iconic UNESCO World Heritage capital of Valletta. Working closely with Visit Malta, we secured sponsorship and strategic support to launch this landmark event. We partnered with global action-sports specialists Extreme International & Trail Tools to develop every element of the race: from course engineering and safety protocols to the event schedule, athlete experience, media strategy and promotional campaigns. We additionally secured official UCI (Union Cycliste Internationale) accredited race status and enabled professional riders to earn official world ranking points as part of their international competition season.
RESULTS
Total Riders: 38 participants from 7 different nations
Countries Represented:United Kingdom, Malta, Czech Republic, Colombia, Italy, Poland, and Turkey
TOTAL MEDIA PRESENCE
Instagram: 4,451,947 followers
Facebook: 9,317,000 followers
YouTube: 4,268,446 followers
CONTENT PERFORMANCE
Instagram & YouTube: 1,750,000 views
RETURN ON INVESTMENT (ROI)
Event Budget:€150,000
Direct Spend in Malta: €42,000
Estimated Rider/Guest Spend: €79,000
Total Economic Contribution: €128,400
This demonstrates the significant ROI, with visitors contributing directly to local businesses, accommodation, flights and services.
IMPACT
The Urbenduro event created a legacy for Malta's mountain bike community, fulfilling a decade-long aspiration for a premier event that truly represents their passion and talent.
The overwhelming support from the Malta Mountain Bike Association (MMBA), National Cycling Federation, UCI Commissioner, and the BMX Cycling Club was pivotal in ensuring its success.
This collaboration between the event team and local bodies, not only provided a platform for local riders to shine but also fostered a sense of pride and unity within the community.
Urbenduro has set the foundation for Malta to become a recognised hub for mountain biking, inspiring future generations to pick up a bike and explore the island they call home.
URBENDURO
Visit Malta x Extreme Sports x UCI Powered by Dream Beach Media
We founded Europe’s first-ever Urban Enduro mountain bike race, staged in the iconic UNESCO World Heritage capital of Valletta. Working closely with Visit Malta, we secured sponsorship and strategic support to launch this landmark event. We partnered with global action-sports specialists Extreme International & Trail Tools to develop every element of the race: from course engineering and safety protocols to the event schedule, athlete experience, media strategy and promotional campaigns. We additionally secured official UCI (Union Cycliste Internationale) accredited race status and enabled professional riders to earn official world ranking points as part of their international competition season.
RESULTS
Total Riders: 38 participants from 7 different nations
Countries Represented:United Kingdom, Malta, Czech Republic, Colombia, Italy, Poland, and Turkey
TOTAL MEDIA PRESENCE
Instagram: 4,451,947 followers
Facebook: 9,317,000 followers
YouTube: 4,268,446 followers
CONTENT PERFORMANCE
Instagram & YouTube: 1,750,000 views
RETURN ON INVESTMENT (ROI)
Event Budget:€150,000
Direct Spend in Malta: €42,000
Estimated Rider/Guest Spend: €79,000
Total Economic Contribution: €128,400
This demonstrates the significant ROI, with visitors contributing directly to local businesses, accommodation, flights and services.
IMPACT
The Urbenduro event created a legacy for Malta's mountain bike community, fulfilling a decade-long aspiration for a premier event that truly represents their passion and talent.
The overwhelming support from the Malta Mountain Bike Association (MMBA), National Cycling Federation, UCI Commissioner, and the BMX Cycling Club was pivotal in ensuring its success.
This collaboration between the event team and local bodies, not only provided a platform for local riders to shine but also fostered a sense of pride and unity within the community.
Urbenduro has set the foundation for Malta to become a recognised hub for mountain biking, inspiring future generations to pick up a bike and explore the island they call home.
OFFICIALLY PROUD PRODUCTION PARTNERS OF
Supporting the Dream Beach crew
with state-of-the art equipment all around the globe
OFFICIALLY PROUD PRODUCTION PARTNERS OF
Supporting the Dream Beach crew
with state-of-the art equipment all around the globe
OFFICIALLY PROUD PRODUCTION PARTNERS OF
Supporting the Dream Beach crew
with state-of-the art equipment all around the globe