In partnership with Secret Escapes, we produced a week-long road trip campaign featuring three pairs of ‘real people’ who each set out on unique journeys across the UK in their own Toyota C-HR. Covering over 250 miles and more than 12 locations, the campaign highlighted a wide range of staycation activities and hotels while authentically showcasing the versatility of the new Toyota C-HR.
The content demonstrated accessibility, adventure, and real-world use cases. The campaign delivered both HERO and social assets to drive awareness, inspire travel through Secret Escapes, and encourage audiences to visit the Toyota x Secret Escapes microsite and enter the ‘win a free break’ competition.
