Aim – We are given the task to raise awareness of the experiences available in Western Australia and to demonstrate the benefits of travelling on a Working Holiday Visa to WA. As well as promoting working holiday visas to encourage longer-term travel in the state of WA, increasing the market share and bookings to Western Australia.

Results – 

• 2.5m + views of video content
• 7m + post reach
• 200K+ clicks through to the campaign hub at statravel.co.uk
• Increase of 8% engagement rate
• Audience pool of 1.5 million engaged users to re-target
• Bookings up 7% in March, 26% in April and flights by 11% in May

Clients – Tourism Western Australia, STA Travel, MTV UK

Production – Dream Beach Media

Post-Production – Dream Beach Media

Editorial – MTV UK

Talent – Dream Beach Media, Lucie Rose Dolan