The Travel Marketing Awards - WINNER 2019
- STA Travel saw an increase in Western Australia bookings of 7% in March, 26% in April and 11% for the campaign period in May for flight bookings. This reversed a downward trend seen for WA and significantly outperformed Australia as a whole, which was at most up 9% over this period, helping us win back market share.
- Work & travel packages were up (20%) as were campervan (29%) activities and day trips (33%)
The campaign was mentioned on a Western Australian news bulletin as part of a report on the Premier and Tourism Minister’s visit to London around the flight launch in March.